ARC: Community: SIGs: Marketing Research: Best Dissertation Based Paper
areas: methods: sig
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MRSIG administers the Donald R. Lehmann Award, given each year to the best dissertation-based research paper published in the Journal of Marketing or the Journal of Marketing Research.
Past Winners
2008 - Pancras, Joseph and K. Sudhir (2007), "Optimal Marketing Strategies for a Customer Data Intermediary," Journal of Marketing, 44(4), 560-578.
2007 - Thompson, Debora Viana, Rebecca Hamilton and Roland T. Rust, (2005),"Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing," Journal of Marketing Research, 42 (4), 431-442.
2005 - Venkatesan, Rajkumar and V. Kumar (2004), "A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy," Journal of Marketing, 68 (4), 106.
2004 - Verhoef, Peter C. (2003), "Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development," Journal of Marketing, 67 (4), pp. 30-45.
2003 - Lemon, Katherine N., Tiffany Barnett White and Russell S. Winer (2002), "Dynamic Customer Relationship Management: Incorporating Future Considerations Into the Service Retention Decision," Journal of Marketing, 66 (1), 1-14.
2002 - Swaminathan, Vanitha, Richard J. Fox, and Srinivas K. Reddy (2001), "The Impact of Brand Extansion-Introduction on Choice," Journal of Marketing, Vol. 65 (4), pp. 1-15.
2001 - Reinartz, Werner and V. Kumar (2000), "On the Profitability of Long Lifetime Customers: An Empirical Investigation and Implications for Marketing, Journal of Marketing, Vol. 64 (October), pp. 17-32
and
Varki, Sajeev, Bruce Cooil, and Roland T. Rust (2000), "Modeling Fuzzy Data in Qualitative Marketing Research," Journal of Marketing Research, November, 37 (4), 480-489.
2000 - Venkatesh Shankar, Gregory Carpenter, and Lakshman Krishnamurthi (1998), Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers, Journal of Marketing Research, 35 (February), 54-70.
1999 - K. Sivakumar and S. P. Raj, (1997), Quality Tier Competition: How price Change Influences Brand Choice and Category Choice, Journal of Marketing, 61 (July), 71-84.
1998 - Adam Finn and Ujwal Kayande (1997), Reliability Assessment and Optimization of Marketing Measurement, Journal of Marketing Research, 34 (2), 262-275.
1997 - Chan Su Park and V. Srinivasan (1994), A Survey-Based Method for Measuring and Understanding Brand Equity and its Extendibility, Journal of Marketing Research, 31 (May), 271-288.