ARC: Research: Bibliographies: Methods Book Bibliography
areas: methods: readings
Armstrong, J. Scott (2001), Principles of Forecasting: A Handbook for Researchers and Practitioners, Kluwer [Journal of Marketing Research Book Review]
Callingham, Martin (2004), Market Intelligence: How and Why Organizations Use Market Research, Kogan Page [Journal of Marketing Research Book Review]
Ereaut, Gill, Mike Imms and Martin Callingham. (2002), Qualitative Market Research: Principle and Practice, Sage [Journal of Marketing Research Book Review]
Franses, Philip Hans and Richard Paap (2001), Quantitative Models in Marketing Research, Cambridge University Press [Journal of Marketing Research Book Review]
Hanssens, Dominique M., Leonard J. Parsons and Randall L. Schultz (2001), Market Response Models, Econometric and Time Series Analysis, Kluwer [Journal of Marketing Research Book Review]
Klösgen Willi and Jan M. Zytkow (2002), Handbook of Data Mining and Knowledge, Oxford University Press [Journal of Marketing Research Book Review]
Little, Roderick J.A. and Donald B. Rubin, (2002), Statistical Analysis with Missing Data, Wiley [Journal of Marketing Research Book Review (Scroll Down)]
Morrison, Margaret A., Eric Haley, and Kim Bartel Sheehan (2002), Using Qualitative Research in Advertising, Sage [Journal of Marketing Research Book Review (Scroll Down)]
Myers, James H. and Gary M. Mullet (2003), Managerial Applications of Multivariate Analysis in Marketing, American Marketing Association [Journal of Marketing Research Book Review]
Pearl, Judea (2000), Causality: Models, Reasoning, and Inference, Cambridge University Press [Journal of Marketing Research Book Review]
Ramanathan, R. (2003), An Introduction to Data Envelopment Analysis, Sage [Journal of Marketing Research Book Review]
Sayre, Shay (2001), Qualitative Methods for Marketplace Research, Sage [Journal of Marketing Research Book Review (Scroll Down)]
Sengupta, Jati K. (2003), New Efficiency Theory: With Applications of Data Envelopement Analysis, Springer [Journal of Marketing Research Book Review]
Spirtes, Peter, Clark Glymour, and Richard Scheines (2000), Causation, Prediction, and Search, MIT Press [Journal of Marketing Research Book Review]
Stone, Merlin, Alison Bond, and Bryan Foss (2004), Consumer Insight: How To Use Data And Market Research To Get Closer To Your Customer, Kogan Page [Journal of Marketing Research Book Review]
Tashakkori, Abbas and Charles Teddlie (2003), Handbook of Mixed Methods in Social & Behavioral Research, Sage [Journal of Marketing Research Book Review]
Zhu, Joe (2003), Quantitative Models for Performance Evaluation and Benchmarking: Data Envelopement Analysis with Spreadsheets, and DEA Excel Solver, Kluwer [Journal of Marketing Research Book Review]