ARC: Teaching: Textbooks: Managerial Marketing Research
areas: methods: Textbooks
ARContribution by Bhagyalakshmi, Ed Chung, Ben Judd, Rex T. Moody, David P. Paul III and Erwin Schwarz
These are textbooks submitted by ELMAR subscribers that are more user or managerial rather than methodological or statistical.
- Aaker, David A., V. Kumar and George S. Day (2000), Marketing Research, Wiley, ISBN 0471363405.
- Alreck, Pamela L. and Robert B. Settle (1994), The Survey Research Handbook, McGraw-Hill, ISBN 078630358.
- Burns, Alvin C. and Ronald F. Bush (2003), Marketing Research, Prentice-Hall, ISBN 0131027948.
- Chakrapani, Chuck (2000), Marketing Research - State-of-the-Art Perspectives, Thomson South Western, ISBN 0877572836.
- Cooper, Donald R. and Pamela S. Schindle (2006), Marketing Research, McGraw-Hill, ISBN 0072837861.
- Churchill, Gilbert A. and Tom J. Brown (2003), Basic Marketing Research, South-Western, ISBN 0324190972.
- Crouch, and Matthew Housden (2000), Marketing Research for Managers, Butterworth Heinmann, ISBN 0750604883.
- Malhotra, Naresh and Mark Peterson (2006), Basic Marketing Research, Prentice Hall, ISBN 0131548654.
- Malhotra, Naresh, John Hall, Mike Shaw and Peter Oppenheim (2005), Marketing Research: An Applied Orientation, ISBN: 073397004 [Review].
- McDaniel, Carl and Roger Gates, Marketing Research Essentials, 6th Edition, Wiley, ISBN 0471684767.
- Nargundkar, Rajendra (2002), Marketing Research, TaTa McGraw-Hill, ISBN 007048273.
- Wilson, Alan (2003) Marketing Research: An Integrated Approach, FT Prentice Hall ISBN 0273651137.
- Zikmund, William G. (2003), Essentials of Marketing Research, South-Western, ISBN 0324182570